Bruce King, FInstSMM and FIoD, is an internationally recognized sales, marketing, and personal growth expert with more than 30 years of experience advising organizations from SMEs to global corporations. A Fellow of both The Institute of Sales & Marketing Management and the Institute of Directors, he is renowned for helping businesses and individuals achieve extraordinary results through a unique approach that combines proven sales strategies with performance psychology. His philosophy—success is 80% attitude and 20% skills—has guided thousands to exceed their goals.
Bruce began his career in complementary medicine and personal development before transitioning into sales, where he built and sold award-winning businesses and led high-performing teams. His international bestseller Psycho-Selling launched his career as a global keynote speaker. Today, Bruce continues to deliver high-impact coaching, books, and masterclasses worldwide, including his acclaimed “How to Double Your Sales” program, while also writing children’s books to inspire self-belief.
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