Karina Karn

Fractional CMO | Author & Keynote Speaker | Growth Strategy for B2B & SaaS, Choice Decoded

Branding, Marketing and Communication | Psychology, Strategic Communication, Marketing

Karina Karn

Biography

Karina Karn is a behavioural marketing strategist, keynote speaker, and fractional CMO expert who helps organisations understand how people make decisions in competitive markets. With leadership experience at global brands including Hugo Boss, Donna Karan New York, and Metro Bank, she brings deep insight into consumer psychology, strategic messaging, and market positioning.

Karina holds a Master’s degree from a leading European university, and her work has been featured in Bloomberg Terminal, AP News, and International Business Times. She is also a trusted expert for NewtonX, a research network used by Fortune 500 companies to gain strategic insights from industry specialists.

Through her keynotes and masterclasses, Karina helps companies refine their brand positioning, go-to-market strategy, growth, and product–market fit by applying behavioural science to real-world business challenges. She works across industries including fintech, SaaS, B2B, consulting, and consumer goods to help organisations communicate value and accelerate growth.