Lakshmanan aka Lux Narayan mans the helm of Unmetric, a social media intelligence company that helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Prior to founding Unmetric, Narayan was a co-founder at Vembu Technologies, an online data backup company. He also helped found and volunteered at ShareMyCake, a non-profit that focuses on encouraging children to use their birthdays to channel monetary support towards a cause of their choosing. As Unmetric's CEO, he leads a team of 70 people distributed across the company's operations in Chennai and New York City. Outside of work, he is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and other non-fiction and watching documentaries with bad ratings.
