James Lawrence

The Iron Cowboy | Ultra Endurance Athlete | Triathlon Coach | Sports Illustrated ranked ‘Top 50 Fittest Freaks’, Iron Cowboy LLC

Sports, Leadership
Mental Health, Mental Health
James Lawrence

Biography

James is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50). With two Guinness world records under his belt, Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, 2 of James' favorite athletes. His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.